The Spring-Summer 2025 collection comes to life through the lens of Patrick Bienert, whose deeply documentary photographic approach explores the subtle connections between cultural identities and their environments. Known for his immersive projects, Bienert captured the essence of the season in the heart of the Camargue, using Arles as his starting point.

This campaign unfolds like a collection of timeless images, capturing fragments of Arlesian life. The scenes, scattered across time and place, depict moments lived in the intimacy of an apartment, the vibrancy of a café, the bustle of the streets, or the tranquility of the Rhône’s banks. A visual immersion into the heart of Arles, where every shot reflects the richness of its atmospheres.